The top healthcare podcasts listed below cover everything from the thorniest healthcare challenges, to policy and ethics debates, to information security and innovation. There’s something for healthcare professionals at all levels! Let’s dive in.
Read MoreWith so much potential — and cryptocurrency continuing to rise in popularity — it’s no surprise that everyone’s talking about this technology. Here are 16 of the best podcasts to binge, whether you’re just getting started in the field or you’re a seasoned crypto expert. Let’s dive in.
Read More“How to become a thought leader” is an ongoing question…
In this article, we are going to share how podcasting is one of the fastest routes to becoming a thought leader in your industry.
Read MoreIn this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
Read MoreIf you want to drive more revenue in your business, you need more conversations with your ideal customers and strategic partners.
But the question is, how do you get these high-quality conversations?
The answer… podcasting.
Read MoreThe podcasting scene has exploded over the past couple of years. In 2020 alone more than 68 million people listened to at least one podcast per week. The best part is that this growth isn’t showing signs of waning anytime soon.
When we first discuss starting a podcast with our clients, some of them think it will be too much work or are skeptical about their ability to build an audience. Furthermore, they fall under the assumption that the main value of their podcast must revolve around their audience.
Though building an audience is important, the key value is found in how a podcast allows you to network and build relationships with the guests you interview. In our opinion, it’s one of the best platforms to engage with peers, partners, and other respected leaders in your industry.
Let’s take a closer look at why podcasting is such a powerful growth channel and why it doesn’t require a ton of effort when you work with the right partner.
Read MoreSo you have your upcoming podcast interview on the books… that’s great. But how do you steer your podcast into real revenue opportunities for your company?
That is the question we will answer in this article.
In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini explains the psychology of why people say “yes” and how to apply these principles ethically in business and everyday situations. If you’ve never read it, you need to.
Read MoreA challenge we often see with great companies is that they have an amazing leadership team, but they can’t get those pioneers to create any content to share with the world.
These leaders may agree to write a blog post or another piece of content, but due to their schedule or level of interest, it just never gets done.
This is painful for your marketing team because you understand how much your leaders’ expertise could boost your companies authority if only they could create some content.
So how do you get your leadership team to create content?
The secret: don’t have them create the content all by themselves.
At Content Allies, we have a process that does the heavy lifting for these leaders so that the time they spend creating content is minimal and the end product is of the highest quality.
Let’s explore how we accomplish this below.
An obvious consideration when creating content is how to measure the ROI of your efforts.
Here’s a breakdown of the top ways in which content will bring value to your business.
Read MoreCornerstone content, pillar content, lead magnet, your core message…
There are many names for the type of content we are going to be discussing in this post. But for the sake of simplicity, we will call it “cornerstone content.”
This is your foundational, most important content to your entire business. This is the content that your entire expertise is built upon.
In this article, we are going to explain what Cornerstone Content is and why it’s often the most important place for companies to start in their content strategy.
Read MoreOne fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
In this article, I am going to dive into those tips and suggest some tactics that will turn even an absolute beginner into an interviewing pro.
Read MoreOver the past few years, podcasts have exploded.
More people than ever are listening.
More people than ever are creating them.
And more people than ever are reaping the huge benefits of having a podcast for their business.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business. In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
Read MoreFor most consulting firms, word of mouth and referrals are the lifeblood of their business. They do good work. As a result they are referred to others or hired for repeat business.
While a business built on word of mouth and referrals is a great signal of the quality of your business, it is risky. At some point, you have to recognize that the primary revenue stream of your business is outside of your control.
In this article, I am going to share how content marketing is the perfect next step for a consulting firm who has built their business on referrals and word of mouth.
Read More"I'm not quite sure what content I should focus on creating."
This is a common statement we hear from consultants who are getting started with their content strategy. They are not sure what to create, and what topics to write about.
In this article, I am going to give a simple framework and tactical approach for how to come up with content ideas.
Read More“Should I publish my content on LinkedIn? Or on my own website?”
This is a common question we receive from our clients.
While the question may seem like a simple black and white, there is actually some nuance in the answer. LinkedIn is a pivotal part of your thought leadership strategy and it is important that you use it properly.
In this post, we will answer how we think about where to publish your content and how to handle LinkedIn.
Read More"I always thought of content as a means to generate leads. You are blowing my mind with this new perspective."
Those are the words from a recent consultant I was speaking with about content marketing. In his mind, content marketing was always just a form of lead generation.
Yet as you will see throughout this article, content marketing is much more. Often, leads are a small by-product of many of the other benefits you receive from content.
Read More
