As B2B podcasting becomes more and more widespread, it’s important for enterprise-level organizations to standardize how their podcasts are produced and let out into the wild. This doesn’t mean that every podcast has to be in the same style, but rather that the process for making every podcast should be the same. This makes it easier for all the departments producing podcasts and makes the company look consistent to outsiders. That’s the reason brand guidelines make sense. Podcast brand guidelines are just as important.

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This is a special and exciting time for podcasts. It reminds us of 10, 15, even 20 years ago, when blogging was first being used effectively by businesses. Back then, marketing and communication departments knew they had something exciting on their hands, but they still had to learn how to use this medium. The same is true for podcasts today. Podcasting is the new blogging, with its own set of best practices for those who are looking for maximum impact.

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In his book Never Split the Difference, Chris Voss talks about his experience as an FBI hostage negotiator on the value of the “late night FM DJ” voice when talking with the bad guys. That “late night FM DJ” voice is exactly what all of us want to have when recording our podcasts. No one wants to sound like an amateur, and while we will probably never deal with a hostage situation, having the best quality sound goes a long way to representing yourself and your business well.

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Great podcast interviews don’t just happen. They are crafted with intention and preparation. In this article, we want to give you nine simple tips to take your podcast interviews from okay to great.

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In this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.

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