How long does it take to produce a podcast with Content Allies?
One of the biggest questions we get from prospective clients is “How much time is this podcast going to take me?”
Many assume that podcasting is a “big commitment” and it’s going to take a big chunk of their time.
Yet when you work with Content Allies, our goal is that you show up for interviews, and we do EVERYTHING else.
Sound too good to be true? Just see what our clients have to say.
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B2B Podcasting Best Practices in 2024
Starting a B2B podcast can be your gateway to forming strategic relationships with leaders and companies that will lead to new business.
To find success with your podcast though, you’ll want to use the proven tactics that B2B podcasters leverage to consistently create engaging episodes.
In this article, we’ll explore all of the best practices you should follow when launching and maintaining your B2B podcast.
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Tips to record high-quality audio & video without a professional setup
In this short post, we give actionable tips on recording high-quality audio and video, even if you don’t have a professional setup.
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How to Start a Thought Leadership Podcast (With Examples)
In this post, we’ll outline how you can start your own engaging B2B podcast to position yourself as a respected thought leader.
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Best Cryptocurrency Podcasts in 2024: Crypto, Blockchain, Bitcoin, and More
With so much potential — and cryptocurrency continuing to rise in popularity — it’s no surprise that everyone’s talking about this technology. Here are 16 of the best podcasts to binge, whether you’re just getting started in the field or you’re a seasoned crypto expert. Let’s dive in.
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How to position yourself as an authority in your field through podcasting
“How to become a thought leader” is an ongoing question…
In this article, we are going to share how podcasting is one of the fastest routes to becoming a thought leader in your industry.
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How to create an endless stream of content through podcast repurposing
In this article, we will walk through how you can repurpose podcasts to create an endless stream of content.
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How to build revenue-driving relationships with your target market through podcasting
If you want to drive more revenue in your business, you need more conversations with your ideal customers and strategic partners.
But the question is, how do you get these high-quality conversations?
The answer… podcasting.
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Why Podcasting is Less Work, and More Valuable, Than You May Think
When we first discuss starting a podcast with our clients, some of them think it will be too much work or are skeptical about their ability to build an audience. Furthermore, they fall under the assumption that the main value of their podcast must revolve around their audience.
Though building an audience is important, the key value is found in how a podcast allows you to network and build relationships with the guests you interview. In our opinion, it’s one of the best platforms to engage with peers, partners, and other respected leaders in your industry.
Let’s take a closer look at why podcasting is such a powerful growth channel and why it doesn’t require a ton of effort when you work with the right partner.
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Why Podcasting is the ideal channel for a revenue-focused company
In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini explains the psychology of why people say “yes” and how to apply these principles ethically in business and everyday situations. If you’ve never read it, you need to.
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How to conduct a great podcast interview
One fear that many people have when starting an interview-based podcast is their ability to actually conduct the interviews.
Often, this fear of being a "bad interviewer" is a mental barrier that the host has to break through because, in reality, they would be great if they just gave it a shot. We see this all the time with potential customers at Content Allies.
Regardless, after 130+ interviews on my Working Without Pants Podcast, I've picked up quite a few tips on how to conduct a great interview.
In this article, I am going to dive into those tips and suggest some tactics that will turn even an absolute beginner into an interviewing pro.
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Grow your business through podcast networking
Over the past few years, podcasts have exploded.
More people than ever are listening.
More people than ever are creating them.
And more people than ever are reaping the huge benefits of having a podcast for their business.
Chances are the idea of creating your own podcast has crept into your mind at some point. But, you may have gotten stopped by the following thoughts:
How will I get an audience?
It’s become too competitive
There are already podcasts out there like what I want to create
It is going to take too much time
Those are all common objections people have to creating a podcast for their business. In this post, I want to break those down and share why you should start a podcast for your agency or consultancy, even if you have the fears listed above.
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